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Interactive tool
Decision-Ready Readout Builder
Turn campaign performance into a decision.
Most reporting tells you what happened. This tool structures the interpretation, recommendation, and decision that should follow.
Prior period
Total media or program investment for the period.
Sessions, visits or equivalent traffic for the period.
Every conversion recorded, before qualification.
Conversions that cleared your qualification bar.
Current period
What you are trying to do
Your objective never changes the diagnosis. It only changes how the recommendation is framed.
Grow total traffic and conversions without breaking efficiency.
Awaiting your figures.
Executive readout
Awaiting your figures.
Both periods, four figures each
Everything is calculated in your browser. Nothing is stored and nothing is sent anywhere.
The method behind it
This tool implements one small part of how I build reporting: a fixed path from what the numbers did to what should happen next.
- Observe
- Diagnose
- Recommend
- Decide